The Book ProducerStrategist

Current stage

Clarifying the opportunity

Strategist

Let’s get started. What is your name, company name, and company website? If you don’t have a website, just say so.

You

Jordan Ellis, Ellis Advisory, https://example.com

Getting to know your business

I’m reviewing your website so I can focus the assessment on what isn’t already clear.

Strategist

When your best clients first come to you, what do they usually think the problem is, and what do you believe is actually causing it?

You

They usually think they need a better growth strategy. In practice, the deeper issue is often that the leadership team is making decisions from different assumptions about priorities, customers, and risk.

I usually have to create alignment before the growth strategy itself can work.